Conceptual Brand

Neuwave Conference in 2015

This conceptual project allowed me to develop a brand from ground up. I came up with a rought draft of a conference that could focus on technologies of the future. The idea was for the conference to travel to all continents and gather the best minds. Then, as one planet developing of ideas for the future could begin.

I came up with a simple name that reflected the true core of the philosophy for the conference. The logo mark represented many things like sun, wind turbine, bio, 7 continents, people in a cirle, point, inner core and the atom. I also worked on simple ad campaign that can be placed in public areas such as metro stops, buses and recreational areas. This was my first college practice of art direction and it was a project I enjoyed very much.

Some samples: