Heineken New STR Bottle
Looks like Heineken is stepping up their game and really jumping outside their box. The aluminum beer bottles are nothing new, they have been around for few years, but here Heineken's new STR bottle has a unique feature that will make people look. It has UV ink that glows in the dark, meaning that if you're in a lounge you might have a better conversation starter, only if you have nothing else to talk about. The STR bottle is a limited run, so don't expect to see it in Seven Eleven on the roads. You will have to hunt for it in Boston, Chicago, Las Vegas, Los Angeles, Miami, New York, Palm Beach, Philadelphia, San Diego, San Francisco and Washington DC.
I see this design to be very brave and very "twenty-elevenish". I think it's time to act our age and decade. I give thumbs up to Heineken for great and refreshing design bottle.



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