Aeroflot for 2012 is Red; very Red!

It still amazes me that Aeroflot hasn't taken out the Hammer and Sickle out of their logo. Does it really connect that well to soviet era of flying? Or is this just a nostalgia that is so routed into one of the oldest russian brands?

Either way, Aeroflot has to compete and it looks like they show of their beautiful women instead of their russian planes. I don't blame them. 

Volvo V40 is coming

Volvo, today, announced that brand new car with a brand new attitute is coming March 2012. The new V40 will take a place between the current C30 model and XC60. A 5 door car is something Volvo been missing in its line of cars. From a "sneak pic" it looks like the car has a higher road profile than the current S60 but slightly smaller than Volvo's smallest SUV the XC60. It's pretty clear that the new V40 will fit right into the design family with the same headlights and backlights design. Expect the full unveil at Geneva Motor show in March and more details weather the model will come to US.

Volvo’s “Concept You” referenced classic PV 444

This fall, Volvo showed off its new concept vehicle that referenced an old forgotten Volvo classic PV 444. The design of “Concept You” does show a bit of nostalgia to the pure classic and iconic shapes. Volvo’s new concept has plenty of inspiration, yet it’s not overstated and can be seen in the back and front sudden drop, hood, grille, chrome and color of the car. I personally love the turquoise color. It is something you don’t see on the roads anymore, but was pretty common for Volvo cars back in 1960’s and on. The overall look of new “Concept You” will inspire Volvo’s new coupe and large luxury sedan in coming years. Volvo’s come back from financial troubles gave the company an ability to go back to Volvo’s roots and envision a different look and style for upcoming cars. This is not your mom’s hatchback anymore. Coming from an European family of giants such as BMW, Audi and Mercedes, there is plenty of brand that Volvo can return and get a spotlight with luxury cars. Volvo’s safety principles have now penetrated every other major car brand and so “safety” is not such a safe business strategy, the car maker has to go further with its design, image and statement. I think the reference to classic shapes is what makes cars stand out on the road and I can’t wait to see how “Concept You” will turn out in production models.

Elegant reference to classic shapes.