I got my iPen in the mail and was pretty excited about it. I didn't expect it to be anything as amazing as something Apple would make, but it ranked above my expectations. After using it for few hours I got much more comfortable with it and here's my simple list of pros and cons.
Heineken is doing something cool. Something that beer companies usually don't care about: talking about design. Just few months ago Heineken had it's design competition for their 2012 Bottle Design and I made it into top 100, out of 30,000 entries. Now, they are taking it one step further.
This April, the Milan Design Week 2012 will host a unique collaborative concept in nightclub design. International premium beer brand Heineken® has given a group of emerging designers a platform to showcase the finale of a unique year-long initiative called Heineken® Open Design Explorations Edition 1: The Club. The end result is a progressive pop-up club, the Heineken concept club, based on the theme of ‘Changing Perspectives’.
The Heineken concept club is designed to make the nightlife experience as enjoyable, social and memorable as possible. Over 100 clubbers from around the globe provided a range of questions for the designers to react to – such as creating an atmosphere, identifying yourself to the barman and leaving the club safely. Those insights challenged the designers to explore solutions to club design issues.
The venue will feature a flexible, origami-influenced structure, accommodating the flow of guests and an interactive bar. Lighting will be a key feature where by responsive surfaces and spaces at the venue will react with different lights to give a multitude of perspectives, encouraging social interaction between guests. Even the look of the clubbers’ Heineken bottles will change depending on the lighting. Concepts which encourage full participation and responsible consumption look to bring us an exciting result.
The Club to be unveiled from Tuesday, April 17 to Friday, April 20, 2012 at Via Privata Gaspare Bugatti 3, Zona Tortona, Milan.
It still amazes me that Aeroflot hasn't taken out the Hammer and Sickle out of their logo. Does it really connect that well to soviet era of flying? Or is this just a nostalgia that is so routed into one of the oldest russian brands?
Either way, Aeroflot has to compete and it looks like they show of their beautiful women instead of their russian planes. I don't blame them.