Volvo’s “Concept You” referenced classic PV 444
This fall, Volvo showed off its new concept vehicle that referenced an old forgotten Volvo classic PV 444. The design of “Concept You” does show a bit of nostalgia to the pure classic and iconic shapes. Volvo’s new concept has plenty of inspiration, yet it’s not overstated and can be seen in the back and front sudden drop, hood, grille, chrome and color of the car. I personally love the turquoise color. It is something you don’t see on the roads anymore, but was pretty common for Volvo cars back in 1960’s and on. The overall look of new “Concept You” will inspire Volvo’s new coupe and large luxury sedan in coming years. Volvo’s come back from financial troubles gave the company an ability to go back to Volvo’s roots and envision a different look and style for upcoming cars. This is not your mom’s hatchback anymore. Coming from an European family of giants such as BMW, Audi and Mercedes, there is plenty of brand that Volvo can return and get a spotlight with luxury cars. Volvo’s safety principles have now penetrated every other major car brand and so “safety” is not such a safe business strategy, the car maker has to go further with its design, image and statement. I think the reference to classic shapes is what makes cars stand out on the road and I can’t wait to see how “Concept You” will turn out in production models.
Elegant reference to classic shapes.
car design, concepts, design in Lost & Found, UP2Date 
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